We worked with Hearst Publishing to develop LMK (for “Let Me Know”), a new online brand that aggregated and curated content and specific topics, including college football and reality tv.
For college football, the site highlighted news, stats, social media and video, providing one-stop shopping for everything surrounding a person’s favorite team. Key to this experience was providing fans with the ability to zoom in on individual players, like Tim Tebow, to see all available content about that player. Fans could also zoom out, “passing through” content about teams, conferences, and college football the further they zoomed out from individual players.
The brand was bought from Hearst a year after it launched.