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For over two years The Wonderfactory was the agency of record for all digital marketing and eCommerce around Barnes & Noble’s Nook digital tablet. We developed websites that sold all of the products and accessories, and created all in-store graphics and videos that promoted the tablet experience.
We also developed unique shopping experiences for books, apps, music, movies and other products that a consumer can purchase from the Nook tablet. We demonstrated new ways to browse and personalize the experience based on the data collected about users as they interacted with the tablet.